Greek retailer Public chooses ATG to Launch New online store
Public stores will deploy the ATG Commerce Suite to launch their online shop in Greece and Cyprus.The solution will enable Public stores to offer full-capability, personalised online stores.
ATG and partner Conexus will implement a comprehensive e-commerce solution, including integration with Public's backoffice systems. Public's goal is to provide its customers with a rich, personalised online interactive experience on their Greek language site, and a vast range of media and electronic products and services that can be purchased online.
“We want to offer our customers a state-of-the-art online interactive experience, where they can find the products and the services that they want via best-in-class personalisation technology, while also providing merchandising and campaign features that enable us to cater to each customer's specific needs” explains Robby Bourlas, Public Managing Director. “This is an advanced concept in Greece, where we are offering a truly sophisticated and tailored online service to our customers.”
“This partnership demonstrates how ATG and Conexus can provide companies with a fully hosted, managed solution and total back office integration, in addition to the personalisation, search and merchandising capabilities of the e-commerce platform,” says Conexus' Founding Director, Paul Sessions.
Frank Lord, vice president at ATG adds, "Retailers are finding that the online channel continues to be a growth area. ATG enables retailers to help their customers find what they need when they need it, while providing a unique brand experience that reinforces the retailer's market position. We are very pleased that Public are launching their online store with ATG and Conexus, and we look forward to their continued success.
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