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Gratterpalm gives Asda’s customers a treat this Halloween

Asda’s fangs are firmly set on being this year’s number one Halloween retailer for the fourth year running and has enlisted Gratterpalm to create an integrated campaign that aims to bring new customers to the supermarket.

BRANDS

Gratterpalm gives Asda’s customers a treat this Halloween

Asda’s fangs are firmly set on being this year’s number one Halloween retailer for the fourth year running and has enlisted Gratterpalm to create an integrated campaign that aims to bring new customers to the supermarket.

As Halloween is fast becoming UK retailer’s biggest seasonal occasion after Christmas, Asda and parent company Wal-Mart wanted an innovative campaign that would keep it ahead of the competition and encourage shoppers to get in the spirit and ‘Join the Spooktacular Party.’

In response, Gratterpalm developed a devilishly purple ‘Ghost Train’ creative concept that is carried through point of sale, local and national press advertising, outdoor media and online.

By opting out of the more conventional imagery of pumpkins and skeletons, the Ghost Train campaign allowed Gratterpalm to focus on creating interactive campaign elements including moving POS and animated online banner ads with movement and sound for maximum impact.

Battery powered cardboard die-cut bay headers on either side of the aisles will allow the train’s wheels to move and emit a train engine sound while navigational hanging signs to drive footfall and interactive floor stickers will also be strategically placed down the seasonal aisles.

The advertising agency also created a unique free-standing wardrobe to showcase Asda’s wide range of adult Halloween costumes on offer as well as car park banners, foyer posters and gondola ends.


Lotty Steel, In-store POS Manager at Asda house, said,“Halloween is set to be an even bigger event this year as it falls on a weekend, so we wanted to create a ‘one stop shop’ where families can get all their party requirements”.

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