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Grand Central unveils raft of new signings

The new Grand Central shopping centre in Birmingham has reported a final raft of new signings prior to its opening on 24 September.

GENERAL MERCHANDISE

Grand Central unveils raft of new signings

The new Grand Central shopping centre in Birmingham has reported a final raft of new signings prior to its opening on 24 September.

The premium shopping and dining destination has revealed that MAC, Jo Malone, Jones Bootmakers, Neo Glory and Jeff Baines have all committed to opening new stores.

Grand Central communications and engagement manager, Ashley Innis, said: “We’re absolutely thrilled to have these aspirational brands on board. They’re a massive boost to Grand Central’s premium, retail offering and complement the exciting mix of fashion, accessories, food and beverage brands that have already committed to the shopping centre.”

The centre will house over 60 shops and restaurants and will be combined with Birmingham’s New Street rail station.

Richard Brown, development director of Grand Central Birmingham, said: “With one month to go before opening, we are in a really strong position. There is a still a lot to do but as the retailers start to fit out their shops, we will really start to see everything bought to life. It’s a very exciting phase of the development.”

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