Grace Cole embarks on department store collaboration
Grace Cole, the online bath, body and home fragrance brand, is to launch its ranges in House of Fraser stores in the UK, Harvey Nichols Hong Kong and Stockmann stores in Europe.
Key collections that will be available in House of Fraser stores across the UK from this month will include Grace Cole’s signature fragrances Vanilla Blush & Peony and Nectarine Blossom & Grapefruit, with further products to be added later in the year.
Grace Cole will also be available exclusively in Hong Kong in two Harvey Nichols stores from this month.
Tracy Mort, founder and chief executive of Grace Cole, said: “We are excited to announce the launch of the Grace Cole brand in Harvey Nichols, House of Fraser and Stockmann. Our strategic focus for 2018 is to build the brand by expanding our footprint on high streets around the world and we’re delighted to be working with such iconic stores that reflect our values for excellence, quality and variety.”
Launched ten years ago, the brand has recently appointed Tim Pluess as its new commercial director. Pluess previously headed up the global travel retail team at Molton Brown. In his new role, he will be responsible for driving forward the company’s growth plans for the UK and international markets.
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