THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Google introduce new Product Extensions feature for retailers

UK Customers can now benefit from a brand new personalised online retail experience which Googles says boosts sales

OMNICHANNEL

Google introduce new Product Extensions feature for retailers

The introduction of Google’s new Product Extensions feature allows a retailer to display images of a range of suitable product lines that match the customer’s initial search.

Product Extension adverts which contain a + symbol in the bottom left hand corner, turns current text-only based AdWords adverts into a selection of image-based ads displaying a full range of products from a specific retailer.  This enables them to present more detailed information, including pricing. This new feature is set to dramatically increase web presence and will help to gain additional exposure for individual businesses and their products literally overnight.

As a result, Google Product Extensions are being billed as a must for retailers looking to maximise sales and web presence, especially as Google receives over 2 billion searches a day.

Google Product Extensions have already proven to be very successful in the United States raising response rates between 3 and 5% with sales at that level or higher.

As a selected Agency Partner, UK based company Gillissa was invited by Google last year to participate in a limited implementation of the beta service in the UK, using Feed Manager as the means to load verified and accurate date into Google to get the most from Product Extensions.  A year on, Feed Manager has an established pedigree of delivering quality product display advertising

Richard Wood, MD of Gillissa says, “Google Product Extensions gives the retailer more strongly product-focused ads which are being seen by more targeted visitors. This feature will give higher brand visibility and will give individuals an enhanced visitor experience by making the ad larger and more eye catching with more detailed information on the products being offered including images, product information.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing