Google introduce new Product Extensions feature for retailers
The introduction of Google’s new Product Extensions feature allows a retailer to display images of a range of suitable product lines that match the customer’s initial search.
Product Extension adverts which contain a + symbol in the bottom left hand corner, turns current text-only based AdWords adverts into a selection of image-based ads displaying a full range of products from a specific retailer. This enables them to present more detailed information, including pricing. This new feature is set to dramatically increase web presence and will help to gain additional exposure for individual businesses and their products literally overnight.
As a result, Google Product Extensions are being billed as a must for retailers looking to maximise sales and web presence, especially as Google receives over 2 billion searches a day.
Google Product Extensions have already proven to be very successful in the United States raising response rates between 3 and 5% with sales at that level or higher.
As a selected Agency Partner, UK based company Gillissa was invited by Google last year to participate in a limited implementation of the beta service in the UK, using Feed Manager as the means to load verified and accurate date into Google to get the most from Product Extensions. A year on, Feed Manager has an established pedigree of delivering quality product display advertising
Richard Wood, MD of Gillissa says, “Google Product Extensions gives the retailer more strongly product-focused ads which are being seen by more targeted visitors. This feature will give higher brand visibility and will give individuals an enhanced visitor experience by making the ad larger and more eye catching with more detailed information on the products being offered including images, product information.
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