Glamorous to open standalone store at Intu Trafford Centre
The brand is taking a 1,900 square foot unit on the upper mall near to Lipsy, Claire’s Accessories, Jack Wills, Schuh and Jack & Jones.
Darren Fraser, head of retail at Glamorous, said: “Previously, Glamorous had traded only through retail channels based in the UK such as House of Fraser, Next, Top Shop and ASOS. This will be the first retail unit for Glamorous and, since we are a Manchester-based company, Intu Trafford Centre is the perfect place to open a shop. It has high footfall and attracts customers from across the North West region.”
Intu said independent stores such as Glamorous are an important part of the tenant mix at the 1.9 million square foot centre.
Julian Wilkinson, regional director of Intu, added: “With over 230 shops and restaurants plus an array of leisure attractions, we are attracting customers to travel from further and stay for longer, allowing our retailers’ businesses to flourish. Customers love the mix between top international brands and local, entrepreneurial, independent stores that offer their own styles and approach.”
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