Gerry Weber accelerates international expansion
WomenÂ’s fashion retailer Gerry Weber is to extend its European retail operations by expanding in to Scandinavia and Eastern Europe.
As well as launching more House of Gerry Weber boutiques in Poland, the retailer is planning to enter the new markets of the Czech Republic, Slovakia and Sweden during the coming months.
Gerry Weber said the new markets were concentrated around countries where the company’s retail operations are already successful such as Denmark and Poland.
The retailer hopes that the retail expansion will give it better control over its brand image as well as more direct access to end customers. Ralf Weber, board member in charge of the retail operations, said: "Thanks to long-standing experience, the company has been able to gain important knowledge of the output markets and to establish the Gerry Weber brand with consumers."
In Poland, Gerry Weber will open another HoGW in Gdynia, near Gdansk, which will take the number of Polish stores to 17 with another five to launch next year. The expansion follows the opening of a new store at Warsaw's Centrum Handlowe Arkadia in September.
The company will enter the Czech Republic in December 2013, with the opening of a store at EKZ Novy Smichov Center in Prague. Another two stores are scheduled to launch in the Czech capital before the end of the 2013/14 financial year.
The first company-managed retail store in Bratislava in Slovakia is set to open in the coming months while a HoGW in Malmö, Sweden will make its debut in the first half of the 2013/14 financial year.
Gerry Weber also operates five online shops in Germany, Austria, Switzerland, the Netherlands and Poland with more in the pipeline.
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