THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Gerry Weber accelerates international expansion
Image courtesy of Gerry Weber

WomenÂ’s fashion retailer Gerry Weber is to extend its European retail operations by expanding in to Scandinavia and Eastern Europe.

GENERAL MERCHANDISE

Gerry Weber accelerates international expansion

WomenÂ’s fashion retailer Gerry Weber is to extend its European retail operations by expanding in to Scandinavia and Eastern Europe.

As well as launching more House of Gerry Weber boutiques in Poland, the retailer is planning to enter the new markets of the Czech Republic, Slovakia and Sweden during the coming months.

Gerry Weber said the new markets were concentrated around countries where the company’s retail operations are already successful such as Denmark and Poland.

The retailer hopes that the retail expansion will give it better control over its brand image as well as more direct access to end customers. Ralf Weber, board member in charge of the retail operations, said: "Thanks to long-standing experience, the company has been able to gain important knowledge of the output markets and to establish the Gerry Weber brand with consumers."

In Poland, Gerry Weber will open another HoGW in Gdynia, near Gdansk, which will take the number of Polish stores to 17 with another five to launch next year. The expansion follows the opening of a new store at Warsaw's Centrum Handlowe Arkadia in September.

The company will enter the Czech Republic in December 2013, with the opening of a store at EKZ Novy Smichov Center in Prague. Another two stores are scheduled to launch in the Czech capital before the end of the 2013/14 financial year.

The first company-managed retail store in Bratislava in Slovakia is set to open in the coming months while a HoGW in Malmö, Sweden will make its debut in the first half of the 2013/14 financial year.

Gerry Weber also operates five online shops in Germany, Austria, Switzerland, the Netherlands and Poland with more in the pipeline.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process