Georg Jensen opens flagship Mayfair store
The opening was attended by architect Dame Zaha Hadid and designers Ilse Crawford and Tom Dixon.
With the design concept conceived by Danish interior architect David Thulstrup, the boutique offers a gallery-like environment for the complete Georg Jensen collections including a newly launched premium gold jewellery range.
Downstairs shoppers will see vintage silverware and jewellery displayed alongside signature hollowware pieces, silver gifts, silver cutlery and the brand’s soon to be launched silverware collaboration with designer Marc Newson.
David Chu, chief executive and creative director of Georg Jensen, said: "The launch of this beautiful store marks a new chapter for Georg Jensen in London, a city that we've had a presence in since 1926. With a renewed sense of energy in all our collections, along with the location and interior will provide the ideal backdrop for the many stories that we look forward to telling through our innovative designs."
The opening of the store follows closely on the heels of new Georg Jensen boutiques in London's Royal Exchange, Westfield's luxury retail hub The Village, and concessions within Selfridges Wonder Room and Harrods silverware department. The brand has also opened stores in Munich, Oslo and Beijing in 2015.
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