Gear4Music increases sales by 37% in run-up to Christmas
The retailer said dispatching and delivering goods seven days a week during the Christmas period helped to increase website conversion, with a 63% rise in mobile revenue compared with the same period last year.
The number of active customers reached 211,000 at 31 December 2015, which was a 30% increase on the same time in the previous year.
Sales of microphone and PA systems were particularly strong during the festive period with sales climbing by 83% year-on-year.
Gear4Music’s chief executive Andrew Wass said: “Gear4Music delivered a strong performance during the festive period with more visitors to our websites becoming customers, and increased sales through mobile devices.
“We remain confident that as we continue to enhance our websites, extend our product ranges and strengthen our fulfilment systems, we will deliver results in line with market expectations for the financial year ending 29 February 2016.”
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