Gap to make push into India
The US fashion brand will partner with Arvind Lifestyle Brand to launch around 40 stores in the country. Arvind Lifestyle is a subsidiary of Arvind Limited, one of India’s largest textile companies.
The first stores will be situated in Mumbai and Delhi - India’s two largest cities.
Steve Sunnucks, global president of Gap, said: “India is an emerging, vibrant market and an important next step in our global expansion strategy. Gap is loved around the world for our American casual style and enduring value and quality, and we are so pleased to bring our brand and products to life for customers in India.”
The company is hoping to benefit from India’s large population of young consumers.
Ismail Seyis, vice president of Gap Global Franchise, said: “More than half of India’s population is under 25 and they are actively embracing fashion in today’s retail environment. We are thrilled to know that our brand awareness is very high and there is a deep affinity for Gap in India.”
Since launching its first franchise-operated store in 2006, Gap now has a presence in nearly 50 countries with almost 400 franchise-operated stores and around 3,200 company-owned stores.
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