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Gap opens new concept store at Bluewater

Gap has opened its new UK concept store at the Bluewater shopping and leisure destination.

FASHION

Gap opens new concept store at Bluewater

The 10,000 square foot store on Bluewater’s lower Rose Gallery is situated next to the forthcoming Missguided shop, which is set to launch this summer.

Created by an in-house team, the new shop is the first of a new breed of UK concept stores for the fashion brand and includes women’s, men’s, kids and baby collections, as well as GapFit and Gap Body items. The store also features Denim Addict, which allows shoppers to personalise their denim with distressing, studs and patches. In addition, other products can be embroidered with names and initials.

Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “Gap’s decision to open their new concept store for the UK at Bluewater reaffirms its position as Europe’s leading retail and leisure destination. Gap’s store, which brings a number of innovations to the guest experience, is part of our strategy to create a select series of statement stores at Bluewater, where the emphasis is on providing something unique.”

The news follows the recent Plaza enhancement plans released at Bluewater which include the creation of four additional screens for the Showcase Cinema de Lux, as well as three new restaurants and two dedicated leisure spaces. Work has begun on-site and is due for completion by Christmas this year.

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