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Gap and Zalando announce pan-European partnership

Gap has teamed up with online German fashion retailer Zalando in a partnership that will see Gap open its own dedicated online shop within Zalando.

GENERAL MERCHANDISE

Gap and Zalando announce pan-European partnership

The US retailer will offer a range of clothing and accessories from its Gap Women, Gap Men, Gap Kids and Baby Gap collections from summer 2015.

The move will enable Gap to widen its European customer base.

Stefan Laban, SVP International for Gap, said “This partnership represents Gap’s first foray into multi-brand retailing in Europe. Zalando is the most trafficked ecommerce fashion site in Europe with more than 100 million visits to the site per month. This partnership is a strategic step that will see us continue to grow our brand presence in these markets.”

Having launched its first international store in the UK in 1987, Gap has continued to grow its presence throughout the continent with 190 company-operated stores and 33 franchise locations. The Zalando partnership will complement Gap’s own brand online presence that currently ships to 24 countries.

David Schneider, a member of Zalando’s management board, added:  “We are constantly working to ensure that we are offering our around 14 million active customers new and relevant brands from around the world.  Gap is one of the most loved brands in the US and extends our assortment.”

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