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GAME reports 30% sales uplift

GAME Digital has said its full-year underlying operating profits will be in line with market expectations after a “solid” second half performance helped total sales climb by 30% in the year to 26 July.

GENERAL MERCHANDISE

GAME reports 30% sales uplift

GAME Digital has said its full-year underlying operating profits will be in line with market expectations after a “solid” second half performance helped total sales climb by 30% in the year to 26 July.

The specialist video games retailer, which floated on the London Stock Exchange in June, said its UK and Spanish businesses performed well, with each business gaining market share. In addition, investment in the group's digital content platform drove a strong digital market share through in-store and online sales.

GAME is continuing to invest in its integrated omni-channel offer by improving its in-store experience, website, mobile site and app. It has also recently launched GAME Wallet, a new payment mechanism designed to improve customer purchasing functionality.

The group’s chief executive Martyn Gibbs said: "Our consistent focus on improving the group's specialist customer proposition has delivered a strong performance and positions the business well for the future.

"We have great new physical and digital games being launched in the coming months and are working closely with our supplier partners to provide early trials, exclusives, deals and new and exciting ways to pay for all our gaming communities around the UK and Spain.”

GAME also revealed that over one million new customers signed up to its reward card programmes during the year, bringing the total membership across the UK and Spain to over 16 million.

The group ended the year with a net cash position in excess of £80 million driven by improvements in working capital, credit insurance and one-off capital structure benefits due to the IPO.

 

 

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