GAME appoints new marketing director
McKnight will join the games and console retailer in August and will be responsible for shaping the marketing team and its multi-channel strategy. She will replace Anna-Marie Mason who left GAME earlier in the year.
With over 25 years experience in the marketing sector, McKnight has worked with a number of major brands including Hasbro, Mamas and Papas, Gtech, Ladbrokes and Camelot.
GAME chief executive Martyn Gibbs said: “I’m delighted to announce that Ailsa McKnight will be joining GAME Retail Ltd as marketing director at the end of August. Ailsa joins us from Ladbrokes, where she held the position of brand and customer director.
"With over 17 years of senior marketing experience and a professional history including Hasbro, Moulinex, Mamas and Papas, Camelot Group and GTECH Corporation, Ailsa will be a hugely valuable addition to our business and will shape our Marketing team and the focus of our customer proposition over the coming months.”
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