THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
GAME acquires Multiplay

Specialist video games retailer GAME has acquired Multiplay, a community-based games company focused on live events, online gaming services and eSports.


GAME acquires Multiplay

GAME said the acquisition will enable it to expand its community-events and eSports programme and drive deeper interaction with gamers. In addition, the acquisition will open up new opportunities for GAME to increase its presence in the digital PC games market as it looks to grow the size of its gaming communities and offer customers new products, services and gaming experiences.

Established in 1997, Multiplay has organised over 150 gaming events in the UK and internationally, including its flagship "Insomnia" festival. The company also provides online multiplayer gaming services to PC gamers around the world and its clients include the likes of Mojang, Nexon, Electronic Arts, Ubisoft, DICE and Jagex Studios.

Multiplay's chief executive and founder Craig Fletcher will continue to lead the business following the acquisition and will report directly to Game chief executive Martyn Gibbs. All 50 of the business's employees will remain with the company and will continue to operate from Multiplay's headquarters in the New Forest.

Gibbs said: "The acquisition of Multiplay is an exciting and strategically important step for GAME. The world of live events, eSports and multiplayer gaming is growing rapidly and one we have been looking to enter for some time. By acquiring Multiplay we are benefiting from nearly two decades of experience, during which time Multiplay has built an exceptional reputation and leading position in its markets.

"Multiplay has a great management team and a fantastic culture. Like Multiplay, our communities are at the heart of our business, and together we will be able to move even faster to grow and develop our services for both gamers and suppliers in the UK, Spain and around the world."  

GAME has acquired the entire issued share capital of Multiplay for a total consideration of £20 million, comprising £12.6 million to be paid in cash on completion and £7.4 million payable in deferred cash and shares over the next three years. The initial cash payment will be funded through GAME's existing cash resources.


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing