Futura White Paper: How smart is your merchandising?
Top tips for fashion, lifestyle and speciality retailers
Retail can be a fine balance between limiting how much capital is tied up in stock and ensuring customers aren’t disappointed, either because items aren’t immediately available, or not in the size and colour they want.
As a lifestyle or fashion brand you’ll know how challenging this can be, especially with rapidly changing trends, seasonal variations and even geographic differences to think about and manage.
So, the ability to plan your inventory accurately, to achieve the right balance between different product categories, sizes and colours, while maximising sell through and minimising losses from discounting or stock-outs, is crucial to the overall profitability of your business. And it has a direct bearing on customer satisfaction too.
