Futon Company claims top spot in table of best performing retail websites in Q2
Bed retailers are clearly setting the pace as Futon Company replaces its contemporary at the head of the table with its score of 8.58 out of 10, which is a serious improvement on the 7.56 it achieved in Q1. Beds Direct has slipped into fourth spot with its score of 7.05 as Jo Alexander and Asda Group take second and third places respectively.
The is particularly impressive for Asda as it was in lowly 343rd spot as recently as Q3 in 2015 and is now only a step away from topping the table. It is also one of the few food retailers to do well in the table, with only Snax 24 and Waterfields (Leigh) joining it in the top 20.
The testing of the 500 sites is undertaken by Sitemorse using automated software that, page-by-page reads the first 125 pages of each retailer’s sites to generate a ranked table based on checks to Quality, User Experience, Accessibility, Performance and SEO capability of each of the websites.
Unlike food, the home and department store categories continue to be well represented in the upper echelons of the table, with 10 retailers listed in the top 20 – from the 107 that are present in the overall table. Another poor performer is clothing and shoes/accessories sectors that comprise 131 retailers in total in the overall table but there are only two companies present in the top 20 – these being Racing Green, which slipped five places to 10th spot and Agent Provocateur that moved up 15 positions to 16th spot.
Among the biggest climbers this quarter are: Mamas and Papas, up 318 places to 56th spot; QD Stores, up 253 to 40th; Topps Tiles, up 250 to 156th; Whole Foods Market, up 216 to 55th, and Fat Face, up 208 to 70th.
In contrast, the major fallers in Q2 include: Linens Direct, down 304 places to bottom spot in 408th position; Robert Dyas, down 286 to 405th; Harvey Nichols, down 277 to 329th; and motorcycle clothing firm Hein Gericke (UK), down 272 to 361st.
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