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Fresh joins line-up at London's Seven Dials

Fresh, the LVMH owned skincare brand, has opened a West End flagship in London’s Monmouth Street.

GENERAL MERCHANDISE

Fresh joins line-up at London's Seven Dials

Fresh, the LVMH owned skincare brand, has opened a West End flagship in London’s Monmouth Street.

The 762 square foot boutique stocks the brand's full range including skincare, bodycare, haircare and fragrances.

Fresh has opened in time for the Seven Dials Christmas shopping event planned for 3 December. The opening marks the latest in a line of leading brands to take space on Monmouth Street over the last 12 months including Larsson & Jennings, Loft Design By..., Pierre Herme and Club Monaco.

Charles Owen, Seven Dials portfolio executive at Shaftesbury, said: “This opening is an excellent addition as Fresh joins the range of attractive international beauty and fashion brands that set Monmouth Street and Seven Dials apart. The brand’s arrival plays a great part in our strategy to create a unique shopping destination that appeals to both local and international visitors alike.”

Seven Dials is home to over 150 shops and 50 cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument.

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