THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Freeport Braintree welcomes new brands

Designer outlet centre Freeport Braintree has welcomed a trio of new brands.

FASHION

Freeport Braintree welcomes new brands

Designer outlet centre Freeport Braintree has welcomed a trio of new brands.

Cashmere retailer Pure Collection has chosen Freeport Braintree for its debut outlet store. The 750 square foot shop is situated on the North Mall near to Kurt Geiger, Ernest Jones and Ben Sherman.

Ingird Glasby, retail director for Pure Collection, said: “We are delighted to have launched our first ever outlet store at Freeport Braintree. The catchment, tenant mix and mall performance are highly impressive and we have already received a great response from customers. Securing a site among Braintree’s leading retail line up will undoubtedly benefit the continued success of our brand.”

In a second opening, luxury fashion retailer Hugo Boss has launched a 3,815 square foot Boss Menswear store adjacent to Tommy Hilfiger and Hollister’s first outlet store in Europe.

Meanwhile, The Cosmetics Company Store has opened a 1,602 square foot store opposite Hugo Boss.

The stores join a line-up of other premium fashion and lifestyle brands at Freeport Braintree which also includes Ted Baker, Barbour, Molton Brown and Hobbs.

Paul Wray, asset manager at Hermes Investment Management, said: “The addition of these new stores enhances Freeport Braintree’s extensive range of popular trend-led fashion and beauty brands. Demand for space has never been stronger, with more and more great retailers recognising Freeport Braintree’s dominant position in the region.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process