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Fred Perry wins trademark dispute with Secret Sales

Fashion brand Fred Perry has settled a trademark dispute with Secret Sales after the online retailer sold counterfeit polo shirts bearing the Fred Perry name and laurel wreath logo on its website.

GENERAL MERCHANDISE

Fred Perry wins trademark dispute with Secret Sales

Fashion brand Fred Perry has settled a trademark dispute with Secret Sales after the online retailer sold counterfeit polo shirts bearing the Fred Perry name and laurel wreath logo on its website.

Secret Sales accepted that it had infringed Fred Perry’s trade mark rights by offering for sale and selling counterfeit garments. As part of the settlement, the retailer has paid damages and legal costs to Fred Perry and agreed not to sell such items in the future. 

Commenting on the ruling, Fred Perry said in a statement: "We are extremely proud of our heritage and iconic Laurel Wreath logo.  We will not hesitate to enforce our intellectual property rights when they are infringed and we will continue to take action against the manufacturers and sellers of counterfeit versions of our garments.

"We thank Roy Crozier and Andrew Stone of Clarke Willmott for their assistance in helping us deal with this matter."

Crozier said: "The message to all retailers is clear in that Fred Perry has unshakeable resolve in ensuring that its intellectual property rights are enforced and that they should take all necessary steps to ensure the provenance of the goods which they offer for sale."

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