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Foyles enlists Cressida Cowell to open children's department at new Grand Central store

Foyles has released an artistÂ’s impression of the interior of its store in the new Grand Central shopping centre in Birmingham which is due to open on 24 September.

GENERAL MERCHANDISE

Foyles enlists Cressida Cowell to open children's department at new Grand Central store

As part of the launch celebrations, Cressida Cowell, author of the children's book and film series ‘How to Train Your Dragon’, will open the new store’s children’s department on Saturday 17 October by giving local children a talk about the last book in the series, 'How to Fight a Dragon’s Fury’.

The 4,300 square foot store will be only the second bookshop outside of London to be opened by the independent book shop chain in recent years following the opening of Foyles Bristol Cabot Circus in March 2011.

Foyles chief executive Paul Currie said it will be a ‘model store of the future’ for Foyles branches. He added: “Our new store at Grand Central Birmingham will showcase our vision of what excellent customer-centered service can be. We will be launching a number of exciting new initiatives embracing the core values of Foyles heritage .We look forward to welcoming new Foyles customers in the Midlands next month.”

The chain has appointed Steven Harmon as manager for the new store. Foyles said he brought a “wealth” of retail experience in a number of different sectors in the region, after previously working with Superdry, Hotter Comfort Concept shoes and stationery retailer, Blott.

Foyles Grand Central Birmingham will be similar in size and style to existing Foyles branches in Westfield Stratford City, London Waterloo Station and Royal Festival Hall. The opening will bring the total number of Foyles bookshops up to six, with four branches in London, one in Bristol and one in Birmingham.

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