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Fox Kids signs up Pucca European licensees

Girl Power property in merchandising deals October 28 2003 Fox Kids Europe has announced the appointment of licensees across Europe for Pucca at Brand Licensing in London.

LICENSING

Fox Kids signs up Pucca European licensees

UK agreements for the funky, Korean fashion and lifestyle property have been signed with Esoteric for outerwear and bags,

Fashion UK for sleepwear, Blueprint for stationery, Zeon

for clocks and watches and Portico Designs for greetings cards.

The products will be available through fashion-led retailers, driven by specialist independent outlets.

Across Europe, deals have been secured in the Netherlands with Bremtex BV for socks, t-shirts and nightwear, Vadobag BV/H&L Creation BV for bags and stationery, and in Spain with C&P Imports for alarm and wall clocks.

In the Middle East, an agreement has been signed with Mitos Novelties for hair and fashion accessories, bags, wallets, slippers, and chairs.

Fox Kids Europe is targeting a female demographic of girls, primarily aged 12-16, along with the 16 “ 35 age group, through its mixture of fashion, technology, romance, humour, drama and girl power.

Pucca is an animated character who started life featuring in an online e-card service created by Korean-based company, VOOZ, in 2000. Pucca has already enjoyed cult success in Korea, winning the Korean Character Award for two consecutive years. Retail sales for 2002 in Korea alone amounted to $40million with 450 products distributed through 20 licensees.

Stephen Gould, regional director - consumer products, Northern Europe said: "Pucca has already proved phenomenally successful in the Far East, and we are very pleased to be working in partnership with these licensees on a brand that shows every sign of enjoying great long-term potential."

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