Four million Sainsbury's shoppers use Nectar to help pay for Christmas
SainsburyÂ’s has revealed that an estimated four million shoppers used Nectar loyalty points to redeem a record amount in the run up to Christmas and the New Year.
The supermarket said that its customers redeemed 22 billion Nectar points, worth a record £110 million, from 30 September onwards. This was a 10% increase on the previous year. The busiest day was Saturday 22 December when customers spent nearly £11 million of points.
Sarah Warby, Sainsbury’s marketing director, said: "Nectar is one of the ways we help our customers to Live Well For Less so we’re delighted that so many used their points to make their budgets go further and keep costs down at what can be an expensive time of year. Customers are increasingly savvy and many tell us that they save their points, using them at the end of the year to have a great Christmas and treat themselves to something special."
In February 2012 Sainsbury’s announced that it had agreed a new long-term contract with Aimia, the parent company of Nectar.
Nectar is the UK’s largest loyalty scheme with 18.5 million cardholders and over 11.5 million Sainsbury’s customers regularly using their Nectar card when shopping with the supermarket.
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