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Fortnum & Mason to open new standalone London store

Luxury department store Fortnum & Mason is to open a 2,000 sq ft shop in London’s St Pancras Station.

GENERAL MERCHANDISE

Fortnum & Mason to open new standalone London store

Opening in November, the new store will sell a wide range of Fortnum & Mason products and will also offer a tablecloth tea service as well as an "on-the-go offering" aimed at train passengers.

Housed in the former ticket hall of the station, the store will feature iPads where customers can design and order hampers in-store.

The expansion follows record Christmas trading for Fortnum & Mason when sales increased by 17.3% on a year earlier. The store will create 25 new jobs.  

Fortnum & Mason has previously opened a shop in London’s Heathrow Airport but this will be the first time in the retailer's 307-year history that a new standalone store will be opened in the UK. 

Ewan Venters, chief executive of Fortnum & Mason, said: "St Pancras is London’s Grand Central Station.

"It’s a great opportunity. We feel the centre of gravity in London is moving north and east from Piccadilly.

"35 million people a year go through the station, and nearly a quarter of those people are going there to shop rather than to travel."

Fortnum & Mason also has two stores in Japan.

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