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Former Morrisons marketing director joins Poundland

Richard Lancaster, the former Morrisons marketing director, has been appointed as Poundland’s new trading director.

GENERAL MERCHANDISE

Former Morrisons marketing director joins Poundland

Lancaster, who left Morrisons last month, will join the single-price retailer at the beginning of July.

Current trading director David Coxon will become business development director with responsibility for the company’s e-commerce function and international expansion.

Commenting on the appointments, Jim McCarthy, Poundland’s CEO, said: "Richard joins us with a wealth of experience, including the position of senior trading director ambient at Morrisons, trading and marketing director at Jacksons Stores and Sainsbury's Local, as well as spending two years as managing director of Netto. Richard is a highly regarded senior executive in the retail industry, and securing his appointment demonstrates Poundland's position in the market place and the exciting trajectory we are on.

"For the sake of clarity and to maintain the pace and progress of trading activity, David will retain operational responsibility for trading up to and including Christmas 2012. This will enable Richard to concentrate his energies on understanding the unique Poundland business, trading proposition and develop his plans to accelerate our trading progress prior to becoming operationally responsible."

The fast growing company celebrated a major milestone at the weekend with the opening of its 400th store in London’s Haringey.

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