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Former Mamas & Papas marketing director launches IndiaCoco brand

Former Mamas & Papas marketing director Claire Harper has launched a new childrenswear brand called IndiaCoco.

GENERAL MERCHANDISE

Former Mamas & Papas marketing director launches IndiaCoco brand

Former Mamas & Papas marketing director Claire Harper has launched a new childrenswear brand called IndiaCoco.

The clothing will initially be sold online although there are plans to open stores in 2013 in "community-based locations" across the UK.

Harper, who has also held marketing roles at Sainsbury’s and Ocado, has launched the venture with her husband Lee Williams, a former finance director at Morrison’s and Comet. 

The IndiaCoco website will feature products aimed at active kids from zero to eight years. The company has already secured partnerships with independent product brands including ‘No Added Sugar’, ‘Ilovegorgeous’ and organic brand Frugi. 

Commenting on the launch, Harper said: "Customer service is paramount to the success of IndiaCoco and we will deliver the service we know our customers deserve. We are focused on executing a super easy, quick and simple website, a seamless 360 brand experience and fast delivery, all beautifully packed and presented directly to the customer.

"We also want parents to choose IndiaCoco because of our outstanding customer service and the warmth, passion and the commitment that shines through everything we do."

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