THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Footfall declines as sales move online in December

Retail footfall in December was 2.2% down on the same month in 2014 and marginally lower than the 2.1% decline seen in November.

GENERAL MERCHANDISE

Footfall declines as sales move online in December

Retail footfall in December was 2.2% down on the same month in 2014 and marginally lower than the 2.1% decline seen in November.

The figures released by the British Retail Consortium and Springboard show that footfall in retail park locations increased by 2.1% year-on-year.

Meanwhile, high streets and shopping centres saw further declines in the number of visitors with falls of 4% and 2% respectively. The decline in footfall in high streets was the sharpest since November 2014.

Helen Dickinson, BRC chief executive, said: "Shopper footfall shrivelled once again last month and at a faster rate than compared to the three-month average. December was the ninth consecutive month in which shopper footfall has declined, with high streets in particular but also shopping malls continuing to fare poorly. In contrast retail parks once again witnessed footfall growth.

"Retailers are having to revamp their businesses in order to respond to the profound changes in the way we are all shopping."

Footfall dropped in all regions in England in December and fell by 1.1% in Northern Ireland and by 2.9% in Wales. Footfall in Scotland edged up 0.2%.

Diane Wehrle, marketing and insights director at Springboard, said: "The surge in online spending in December clearly impacted heavily on traditional urban retail destinations. The catalyst was the plethora of online discounts on Black Friday which then continued throughout December."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019