THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Fish sales soar at Waitrose as shoppers embrace summer dining

Waitrose saw its sales climb by 6% year-on year in the week to 2 August despite trading against a strong weekÂ’s performance in the previous year.

GENERAL MERCHANDISE

Fish sales soar at Waitrose as shoppers embrace summer dining

Waitrose saw its sales climb by 6% year-on year in the week to 2 August despite trading against a strong weekÂ’s performance in the previous year.

As the weather improved, customers’ preference for light summer dishes led to a surge in fish sales. Salmon sales soared by 309% while trout sales climbed by 145%. Shellfish also had a buoyant week with sales up 25%.

Sales of gardening products were also strong. Horticulture sales rose by 19% while sales of outdoor products climbed by 66%. Bouquets performed well with sales rising by 47%. 

The final week of the 2014 Commonwealth Games drove sales of ready meals and ready-to-cook meals up 13% and 24%, respectively. In the spirit of the Games in Scotland, Scottish whisky was up 10% and sales of ready to serve drinks increased by 47%.

David Jones, Waitrose supply chain director, said: “Strong promotional activity and a continued spell of great summer weather resulted in a 6% increase in total divisional sales, excluding petrol.

“Waitrose's success at the Nantwich International Cheese Awards last week has also helped sales. Pre-packaged cheese sales were up 7% on last year, while service counter cheese increased by 10%.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy