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Fish sales soar at Waitrose as shoppers embrace summer dining

Waitrose saw its sales climb by 6% year-on year in the week to 2 August despite trading against a strong week’s performance in the previous year.

GENERAL MERCHANDISE

Fish sales soar at Waitrose as shoppers embrace summer dining

Waitrose saw its sales climb by 6% year-on year in the week to 2 August despite trading against a strong week’s performance in the previous year.

As the weather improved, customers’ preference for light summer dishes led to a surge in fish sales. Salmon sales soared by 309% while trout sales climbed by 145%. Shellfish also had a buoyant week with sales up 25%.

Sales of gardening products were also strong. Horticulture sales rose by 19% while sales of outdoor products climbed by 66%. Bouquets performed well with sales rising by 47%. 

The final week of the 2014 Commonwealth Games drove sales of ready meals and ready-to-cook meals up 13% and 24%, respectively. In the spirit of the Games in Scotland, Scottish whisky was up 10% and sales of ready to serve drinks increased by 47%.

David Jones, Waitrose supply chain director, said: “Strong promotional activity and a continued spell of great summer weather resulted in a 6% increase in total divisional sales, excluding petrol.

“Waitrose's success at the Nantwich International Cheese Awards last week has also helped sales. Pre-packaged cheese sales were up 7% on last year, while service counter cheese increased by 10%.”

 

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