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First signs of Summer lifted High Street sales

The majority of mid-market retailers enjoyed a successful week with trade boosted by the sunny weather and weak comparatives from last year, according to BDO LLP

CITY & CORPORATE

First signs of Summer lifted High Street sales

Overall like-for-likes increased by 7%, with the fashion sector significantly higher compared to last year. In other areas trade was more of a mixed bag with lower non-fashion sales offset by higher homeware demand.

Figures from the BDO High Street Sales Tracker for the week ending 23 April 2010 showed:

Non-fashion -0.4%
The pattern of trade was extremely varied with little discernible trend across categories. Leisure goods generally sold well, although not every retailer in this area experienced an upturn, with outdoor specialists surprisingly underperforming. Health and beauty was generally down, while luxury was marginally up.

Fashion +10.6%
The glorious weather had a positive impact on fashion retailers with new season ranges selling well. Womenswear had a particularly good week, as did footwear and formalwear.

Homewares +5.9%
Aided by the very poor comparatives there was a modest improvement in sales. General household items, such as linen, glass and cookware, were in greatest demand, while sales of bigger ticket items were more subdued.

Non-store (mail order, online) +45.4%
Non-store takings were once again significantly stronger than physical retail sales with the vast majority recording double-digit growth.

Don Williams, Head of Retail at BDO LLP commented: "Amongst last week’s results there were some large variations between individual retailers with some experiencing their best week of the year, while others witnessed double-digit falls. Fashion retailers certainly felt that benefit of the English sunshine last week."

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