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Clarks chooses Soho for first permanent Clarks Originals store

Clarks has chosen London’s Berwick Street for the opening of its first permanent standalone Clarks Originals store.

FASHION

Clarks chooses Soho for first permanent Clarks Originals store

Clarks has chosen London’s Berwick Street for the opening of its first permanent standalone Clarks Originals store.

Situated in the heart of Soho, the new 500 square foot concept store is the first of its kind for the brand and offers styles for both men and women as well as in-store exclusives and limited-edition colourways.

Samantha Bain-Mollison, head of retail at Shaftesbury, said: “We are pleased to welcome Clarks Originals to Soho. Respected for their authenticity the Clarks Originals brand complements the existing diverse community of considered and independent brands for the fashion-conscious Soho shopper.”

The new tenant will sit alongside retailers such as Oliver Spencer, Nudie, Universal Works, Sandqvist and OTHER/shop.

The Soho area saw a number of high-profile openings in 2017 including flagship stores from Fiorucci and Champion.

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