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Finalists announced for The Loyalty Awards EMEA 2014

The organisers of The Loyalty Awards EMEA 2014 have announced this year’s finalists after 200 entries were whittled down to a final 115.

GENERAL MERCHANDISE

Finalists announced for The Loyalty Awards EMEA 2014

Chairman of the judges Eric Austin, who took part in the shortlisting, said: "Once again we have been impressed by the standard of entries and the quality of the initiatives. The concept of Loyalty is keeping up with the potential that is being created by emerging new technologies and it really is redefining itself. This is a very exciting space right now."

The winners will be announced at at glamorous black tie event on Tuesday 10 June at The Grosvenor House in London's Park Lane.

The 115 finalists are as follows:

Best Loyalty Programme of the Year- Financial Services
Alpha Bank (Greece) – Alpha Bank Bonus -The Leading Payment Loyalty Scheme in Europe
Barclaycard - Barclaycard Freedom Rewards Card
Royal Bank of Scotland Group - Cashback Plus - "Feel rewarded every day"
Home Retail Group Financial Services - Argos Card Rewards- Getting Personal

Best Loyalty Programme of the Year- Mobile
Cable & Wireless (Seychelles) Ltd - Cable Points
Turkcell (Turkey) - SARI KUTU
Vodafone Turkey - Vodafone RED Loyalty Program
Bluesource - mobile-pocket – Mobile Marketing made easy
Subway - SUBWAY SUBCARD mobile app
Azbuka Vkusa (Russia) - BrandLoyalty's mobile app Bright Stamps boosts first nationwide loyalty programme
Dansk Supermarked (Denmark) - Dansk Supermarked's gamification drives loyalty, ROI and increased market share

Best Loyalty Programme of the Year- Retail (Food)
Woolworths (South Africa) – WRewards – Membership makes a difference
The Coca-Cola Company, Turkey Business Unit - Coca-Cola Red Vault Rewards Program
Billa Czech Republic - Big Headz Farm Friends
O'Key Russia - Angry Birds Plush
Whitbread Plc - Brewers Fayre Bonus Club
Booths - Booths Card Exceeds Both Customers' & Booths' Expectations

Best Loyalty Programme of the Year- Retail (Non Food)
Woolworths (South Africa) – Wrewards - Membership makes a difference
MOL (Hungary) - Fiskars Promotion
Jaeger - Aspirational tiered structure for Jaeger's re-launched reward scheme
Pets at Home - The Pets at Home VIP Loyalty Scheme
Topaz Energy (Ireland) - Topaz Play or Park- The Loyalty Game
Sure, Dove, Vaseline and Sainsbury's - educating consumers that small is good
ABC (Lebanon) - ABC Department Store Loyalty Program

Best Loyalty Programme of the Year- Entertainment
Dansk Supermarked (Denmark) - Dansk Supermarked's gamification drives loyalty, ROI and increased market share
Topaz Energy (Ireland) - Topaz Play or Park- The Loyalty Game
MOL (Hungary) - Fiskars Promotion
Boost (Switzerland) – Twistymania- the Galactic promotion of 2013

Best Loyalty Programme of the Year- Travel
Accor (Le Club Accorhotels) - With Le Club Accohotels, you're at the heart of it
Heathrow Airport - Heathrow Rewards - new way of rewarding travellers at the airport
Avios Group (AGL) Limited - The Avios Currency
East Coast - Reaping the Rewards - East Coast's Automated Recruitment Campaign
Vodafone Turkey - Vodafone Freezone Interrail Campaigns

Best New Loyalty Programme of the Year
Turkcell (Turkey) - Retirees Club
Royal Bank of Scotland Group - Cashback Plus - "Feel rewarded every day"
Vodafone Turkey - Vodafone Avantaj Cepte Mobile Loyalty Platform
Whitbread Plc - Brewers Fayre Bonus Club
Topaz Energy (Ireland) - Topaz Play or Park- The Loyalty Game
Melia Hotels International - Melia Rewards – Welcome Back – Wherever you are in the world
Booths - Booths Card Exceeds Both Customers' & Booths' Expectations

Best Use of CRM in a Loyalty Environment
Home Retail Group Financial Services - Argos Card Rewards- Getting Personal
Volvo Car Turkey - Volvo Lifecycle Program
Accor (Le Club Accorhotels) - Le Club Accorhotels- Changing the way we address our members
Vodafone Turkey - Vodafone Turkey's Enterprise Transformation Programme
KLM - KLM iPad on Board - customer feedback loop
Comfort & Sainsbury's - Comfort Exhilaration- Launching an exclusive Sainsbury's Scent

Best Use of Customer Analytics/Data in a Loyalty Programme
Home Retail Group Financial Services - Argos Card Rewards- Getting Personal
Elkjop, a division of Dixons Retail - Improving customer satisfaction through continual data monitoring and analysis.
Ikano Insight and IKEA - Store catchment intelligence from Ikano Insight informs IKEA marketing plans
Royal Bank of Scotland Group - Utilising/analysing customer data to deliver positive ROI and customer loyalty
Bonmarche & GI Insight - Building a truly multi-channel customer base through the loyalty programme
Azbuka Vkusa- BrandLoyalty's mobile app Bright Stamps boosts first nationwide loyalty programme
Sainsbury's and Nectar - Offer Engine- Personalised, relevant approach to targeting shoppers

Best Use of Communication in a Loyalty Programme
Cable & Wireless (Seychelles) Ltd - Cable Points
The Coca-Cola Company, Turkey Business Unit - Coca-Cola Red Vault Rewards Program
Vodafone Turkey - Vodafone Freezone Interrail Campaigns
IKEA - Product Trigger communications drive incremental sales for IKEA
East Coast - Reaping the Rewards - East Coast's Automated Recruitment Campaign
Abbott Turkey - Life is a Valuable Club
Melia Hotels International - Melia Rewards – Welcome Back – Wherever you are in the world
BP - The benefit of saying "thank you" to high value customers

Best Use of Social Media to Enhance Loyalty
Turkcell - Turkcell Professionals Club/ Cuma Candir Twitter Campaign (Friday Rocks campaign)
The Swan Centre - The Swan Centre, sharing within SmartRewards app
Nectar - The Cross-Partner Nectar MEGAPOINTS Treasure Hunt
ASOS - Access All ASOS: The ASOS advocacy programme

Best Loyalty Programme Marketing Campaign of the Year
MySchool MyVillage MyPlanet (South Africa) - Swipe for Africa
BP Turkey - BP Club Card- GSM Operator Campaign for "Better Rewards" Strategy
The Coca-Cola Company, Turkey Business Unit - Coca-Cola Red Vault Loyalty Program
Barclaycard - Barclaycard Freedom Rewards card
Baltic Miles - Address update campaign by using Google StreetView
Royal Bank of Scotland Group - Cashback Plus - "Feel rewarded every day"
Penny Romania - Pyrex Knives
Applegreen (Ireland) - Applegreen Rewards "Seasonal Greeting” Campaign

Best CSR Initiative Linked to Loyalty
Avios Group (AGL) Limited - Employee CSR Engagement Programme - Engaging our greatest asset and stakeholder
Abbott Turkey - Life is a Valuable Club
Turkcell - Turkcell Retirees Club
MySchool MyVillage MyPlanet (South Africa) - Swipe for Africa"

Best Card Based Loyalty Programme
BP Turkey - BP Club Card - Better Rewards to Reach and Retain Customers
Barclaycard - Barclaycard Freedom Rewards card
LaSer UK and Beales - Beales and Laser UK Launch New Programme to Release Value
Heathrow Airport - Heathrow Rewards - new way of rewarding travellers at the airport
Whitbread Plc - Brewers Fayre Bonus Club
Topaz Energy (Ireland) - Topaz Play or Park- The Loyalty Game
Nectar - The UK's most popular loyalty programme

Best Coupon or Voucher Based Loyalty Programme
Vodafone Turkey - Vodafone Avantaj Cepte Mobile Loyalty Platform
LaSer UK and Beales - Developing Inclusive and Engaging Rewards
Woman & Home - Beating the decline of magazine sales
MultiPlusCard (Croatia) - Croatia's leading coalition loyalty programme

Best Loyalty Industry Innovation
Woolworths (Croatia) - Croatia's leading coalition loyalty programme
Baltic Miles - Burn the Miles
IDL Technology Group - Loyalty Anywhere
TagPoints - mobile loyalty; beyond the purchase
Topaz Energy (Ireland) - Topaz Play or Park- The Loyalty Game
Azbuka Vkusa (Russia) - BrandLoyalty's mobile app Bright Stamps boosts first nationwide loyalty programme

Best B2B Loyalty Programme
Advice Group (Italy) - Tre Marie Multichannel Loyalty Programme
Vodafone Turkey - Vodafone Turkey's Enterprise Transformation Programme
Tech Data - Umbrella Belux Channel Incentive program td.boomerang by TechData
Deli - Deli Product Catalogue
Nectar Business - The UK's Leading B2B Loyalty Programme

Best Short Term Loyalty Programme
MySchool MyVillage MyPlanet (South Africa) - "Swipe for Africa" with MySchool
Cable & Wireless (Seychelles) Ltd- Cable Points
Boost - Twistymania- the Galactic promotion of 2013
MOL Plc - Fiskars Promotion
Dansk Supermarked (Denmark) - Dansk Supermarked's gamification drives loyalty, ROI and increased market share
East of England Co-operative Society - Goodness Gang Loyalty Programme
Tesco Poland - Angry Birds plush toy promotion
Lidl (Germany) - An Innovative figurine turns the German food retail market upside-down.

Best Use of Technology in a Loyalty Programme
Alpha Bank (Greece) - Alpha Bank Loyalty Platform- delivering maximum loyalty
Elkjop, a division of Dixons Retail - Enhancing Customer Experience with Instant Customer Feedback Machines
The Coca-Cola Company, Turkey Business Unit- Coca-Cola Red Vault Rewards Program
Vodafone Turkey - Vodafone Avantaj Cepte Mobile Loyalty Platform
Bluesource - mobile-pocket; Mobile marketing made easy
Subway - SUBWAY SUBCARD mobile app
Topaz Energy (Ireland) - Topaz Play or Park- The Loyalty Game

The sponsors of the awards are:

Prime Sponsor: Aimia
Diamond Sponsor: TCC
Platinum Sponsor: Reward
Category Sponsors: ICLP, Visa, Avios, Comarch

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