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Fashion retailer appeals to all the senses

Mood Media has provided fully-integrated audio, visual and scent solutions to the new flagship store of High Street fashion retailer Guess, which opened in London in September

BRANDS

Fashion retailer appeals to all the senses

Mood Media has provided fully-integrated audio, visual and scent solutions to the new flagship store of High Street fashion retailer Guess, which opened in London in September

Mood Media has provided the Guess flagship store with a custom music channel, designed to match the channel used in its US stores, through which it can play tracks that have been carefully chosen by Mood Media’s sound designers in collaboration with Guess. Mood Media has also supplied the store with a full DJ booth, which is kitted out with the latest Pioneer CDJ decks and mixer.

Content management software TeamCo, Mood Media’s web-based visual application, is used in-store and loaded with eye-catching content created by Mood Media’s graphic design team from a range of images provided by Guess to broadcast across a portrait video wall.

Guess has chosen to use a version of its own in-store fragrance, ‘Seduction’, with the help of Mood Media to create a sensorial shopper experience worth returning to.

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