THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  BRANDS
Fashion retailer appeals to all the senses

Mood Media has provided fully-integrated audio, visual and scent solutions to the new flagship store of High Street fashion retailer Guess, which opened in London in September

BRANDS

Fashion retailer appeals to all the senses

Mood Media has provided the Guess flagship store with a custom music channel, designed to match the channel used in its US stores, through which it can play tracks that have been carefully chosen by Mood Media’s sound designers in collaboration with Guess. Mood Media has also supplied the store with a full DJ booth, which is kitted out with the latest Pioneer CDJ decks and mixer.

Content management software TeamCo, Mood Media’s web-based visual application, is used in-store and loaded with eye-catching content created by Mood Media’s graphic design team from a range of images provided by Guess to broadcast across a portrait video wall.

Guess has chosen to use a version of its own in-store fragrance, ‘Seduction’, with the help of Mood Media to create a sensorial shopper experience worth returning to.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing