Fashion and beauty to take the lead at John Lewis Chelmsford
It will have the largest beauty hall out of all of John Lewis's small full-line department stores with 14 premium beauty counters including M.A.C, Charlotte Tilbury and Nars. The Chelmsford shop will also feature fashion brands such as Ralph Lauren, Whistles, Finery and John Lewis's new own-brand luxury womenswear label Modern Rarity.
Laura Rawstron, branch manager at John Lewis Chelmsford, said: "Fashion and beauty will be John Lewis Chelmsford's forte and I am excited to announce the brands that will make the shop a key destination for shoppers in Essex. We've carefully curated brands that we know the Chelmsford community will enjoy and very much look forward to opening the shop on the 29 September."
In addition to over 65,000 products, the shop will feature services such as a Kuoni travel concession, a home design service, nursery advice, a bureau de change and a new bar and café concept from Benugo. Customers will also be able to dine in John Lewis's Place to Eat Café.
The services and brands were revealed during a construction tour of the shop this week, which is now entering the final weeks of internal fit-out.
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