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Farfetch appoints Yasmin Sewell as VP of style and creative

Farfetch, the online luxury fashion retailer, has appointed former Style.com fashion director Yasmin Sewell to the newly created role of vice president of style and creative.

FASHION

Farfetch appoints Yasmin Sewell as VP of style and creative

Reporting to Farfetch chief marketing officer John Veichmanis, Sewell will head up the brand’s global editorial and creative teams. She will also oversee the creative styling direction of the site.

The news follows Farfetch’s recent partnership with publisher Conde Nast which saw Style.com close and merge with Farfetch.

Veichmanis said he was excited about Sewell joining the Farfetch team. He added: “Millennial customers have really connected with our proposition and as the diversity of product on the platform massively appeals to their senses of individuality Building on our recent content and commerce partnership with Conde Nast, we want to develop new and inventive creative formats that help our customers discover more of the wonderful product available at Farfetch."

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