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Farfetch appoints new chief marketing officer

Luxury fashion retailer Farfetch has appointed John Veichmanis to the position of chief marketing officer.

FASHION

Farfetch appoints new chief marketing officer

Luxury fashion retailer Farfetch has appointed John Veichmanis to the position of chief marketing officer.

Previously senior vice president of digital marketing at Farfetch, Veichmanis has succeeded the brand’s previous CMO Stephanie Horton.

In his new role, Veichmanis will continue to form part of the Farfetch strategy board and will be responsible for developing the Farfetch brand, as well as generating consumer demand for Farfetch boutique and brand partners.

Farfetch said he will lead a global team of over 100 people working on data driven approaches to brand communications, customer acquisition and retention.

Veichmanis joined Farfetch in 2015 having previously worked at tech and online companies such as Dell, Apple, Skype and Expedia.

Andrew Robb, chief operating officer at Farfetch, said: "We’re really excited about adding brand marketing to John’s existing digital marketing remit,as we seek to develop an integrated approach to marketing, that will allow us to leverage our considerable investments in performance based media.

"Our goal is to build seamless campaigns across all channels, so we can tell the story of our brand while also generating demand for our brand and boutique partners on the platform."

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