THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Farfetch appoints new chief marketing officer

Luxury fashion retailer Farfetch has appointed John Veichmanis to the position of chief marketing officer.

FASHION

Farfetch appoints new chief marketing officer

Luxury fashion retailer Farfetch has appointed John Veichmanis to the position of chief marketing officer.

Previously senior vice president of digital marketing at Farfetch, Veichmanis has succeeded the brand’s previous CMO Stephanie Horton.

In his new role, Veichmanis will continue to form part of the Farfetch strategy board and will be responsible for developing the Farfetch brand, as well as generating consumer demand for Farfetch boutique and brand partners.

Farfetch said he will lead a global team of over 100 people working on data driven approaches to brand communications, customer acquisition and retention.

Veichmanis joined Farfetch in 2015 having previously worked at tech and online companies such as Dell, Apple, Skype and Expedia.

Andrew Robb, chief operating officer at Farfetch, said: "We’re really excited about adding brand marketing to John’s existing digital marketing remit,as we seek to develop an integrated approach to marketing, that will allow us to leverage our considerable investments in performance based media.

"Our goal is to build seamless campaigns across all channels, so we can tell the story of our brand while also generating demand for our brand and boutique partners on the platform."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process