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Farah to open second London store

Menswear brand Farah has chosen London’s Seven Dials for the location of its second store in the capital.

GENERAL MERCHANDISE

Farah to open second London store

Menswear brand Farah has chosen London’s Seven Dials for the location of its second store in the capital.

Situated on Earlham Street, the 764 sq ft flagship will open this weekend and carry the brand’s full collections.

Francisco Gonzalez-Meza Hoffmann, managing director of Farah owner Perry Ellis Europe, said: “We wanted a central London location with a strong heritage of its own for our Farah flagship store. The retail mix and atmosphere of Seven Dials is perfect. We will be in great company in one of the most thriving destinations for fashion in London.”

Sam Bain-Mollison, head of group retail strategy and letting at Shaftesbury, added: “Farah is a great fit for Seven Dials, which is a thriving, cosmopolitan destination with a unique mix of retailers and restaurants. Farah adds to the iconic international fashion offer that sets Seven Dials apart.”

Seven Dials is home to over 150 shops including international flagships and concept stores such as the recently opened Franklin and Marshall on Neal Street, Le Coq Sportif, Carhartt and Peter Werth.

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