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Fake Landscapes to open London flagship store

Fake Landscapes, the artificial plant company, has unveiled plans to launch a new store on London’s Fulham Road.

GENERAL MERCHANDISE

Fake Landscapes to open London flagship store

The outlet at 301 Fulham Road will open on 28 October and will be the brand’s flagship store in the UK.

Having opened its first store in 1988, Fake Landscapes provides high-end artificial flowers, plants and trees for both commercial and private clients. The brand’s Fulham Road store has been designed by Paul Lazzaro of NFAW and offers a range of outdoor-grade topiary as well as a collection of silk flowers.

Spanning 1,900 square feet, the store is situated in close proximity to other premium design brands on Fulham Road, including C.P. Hart and Farrow and Ball.

Shaun Skelly, managing director of Fake Landscapes, said: “We‘ve been looking for a prime location for our new store and we are delighted to have selected one of London’s most iconic shopping destinations. The Fulham Road store is large enough to house our vast range of plants and flowers. The space is fantastic and we’re in the right company amongst other top design brands.”

Fake Landscapes is the latest in a series of leading brands to launch on the King’s Road and Fulham Road, following debut stores for couture milliner Jane Taylor, Danish womenswear brand Noa Noa, and lifestyle brand Woven.

Hannah Grievson, commercial property manager at Sloane Stanley, said: “Fake Landscapes is a unique addition to our retail line up, adding to the appeal for our international visitors and resident shoppers. This is an exciting time to be launching on the Fulham Road and is the ideal location for this brand to build on its success in the UK.”

Sloane Stanley is one of the oldest landowning estates in London. The estate owns and manages hundreds of residential and commercial properties on the King’s Road and Fulham Road.

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