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Fairtrade sales soar to well over £1bn

Sales of Fairtrade products soared by 40% in 2010 to an estimated retail value of £1.17bn compared with £836m in 2009.

GENERAL MERCHANDISE

Fairtrade sales soar to well over £1bn

Sales of Fairtrade products soared by 40% in 2010 to an estimated retail value of £1.17bn compared with £836m in 2009.

Figures released today by the Fairtrade Foundation reveal that every day in the UK, we are now consuming some 9.3 million cups of Fairtrade tea, 6.4 million cups of Fairtrade coffee, 2.3 million chocolate bars, 530,000 cups of Fairtrade drinking chocolate and 3.1 million Fairtrade bananas. New categories are also growing with over 1million cosmetic products using Fairtrade ingredients also being sold in 2010.

‘It is fantastic to break the first billion,’ says the Fairtrade Foundation’s Executive Director, Harriet Lamb. ‘Fairtrade is going from strength to strength because the public want it, it makes business sense, and most importantly because it’s working for the millions of farmers, workers and their families who see Fairtrade as their lifeline in these tough times. They’ll be cheering to know that UK shoppers and businesses still care. The challenges of global poverty and inequality are more serious than ever, especially for the farmers who grow the coffee, tea, bananas, rice or cotton on which we depend here in the UK. This first billion shows the potential for change. If the public, businesses and producers can now build on that momentum, Fairtrade could get to £2 billion by the end of 2012 . It’s ambitious, but it really would be game changing.’

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