Exspect Parties with Ministry of Sound and Hed Kandi
4 March 2011 | by The Retail BulletinThe accessories company will produce an exclusive range of Ministry of Sound and Hed Kandi products, including speakers, headphones, iPhone skins and cases. The range will be available in the UK from April 2011.
The partnership allows both companies to extend their reach to new audiences in 2011. Exspect will draw upon the huge following that the Ministry of Sound and Hed Kandi brands have cultivated on the global dance music scene. In turn, Ministry of Sound and Hed Kandi will utilise Exspect’s extensive distribution channel to further expand the reach of their brands to consumers across the globe.
Iain Hagger, Group Manager Director, Ministry of Sound Group Ltd, continued: “Ministry of Sound celebrates its 20th Anniversary in 2011 and as such it seemed a fitting time to re-launch our previously very successful audio business. Excellence in audio is in our DNA having long been famous for having the world’s best club sound system. Hed Kandi brings another dimension with a high quality, fashionable and glamorous female-skewed offering. We’re thrilled to be working with Exspect who have already demonstrated themselves to be a dynamic and forward thinking partner.”
“Adding two massive brands like Ministry of Sound and Hed Kandi highlights our ever increasing portfolio of carefully selected and relevant licenses. Our previous partnerships have been a key contributor to the aggressive expansion Exspect has achieved in the past year. Securing such high profile brands with passionate and knowledgeable people can only help us to achieve our targets,” said Mike Sanderson, General Manager at Exspect.
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