Evesham Country Park to rebrand as The Valley
Evesham Country Park, part of the Eagle One property portfolio, is to rebrand as The Valley as it looks to offer a combination of Â“shopping, leisure and adventureÂ”.
Eagle One said the move follows customer research and the need to make the brand synonymous with the joy of being outdoors and adventurous, but all in the context of a “great” retail and leisure space.
Spencer Gower, Eagle One asset manager, said: “The Valley is the new name for Evesham Country Park and we are delighted to unveil it. The multi-million pound re-development of this 125 acre country park is one of the most important and innovative retail and leisure destination projects that Eagle One has underway.
“As 2015 progresses we will continue to transform this unique site incorporating new indoor and outdoor adventure zones as well as exciting new retailers; we believe now is the right time to adopt a new name and visual identity to bring increased awareness among our target consumers and visitors.”
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