Eve signs major retail agreement with Karstadt
Eve, the online mattress and bed retailer, has signed a major retail partnership agreement with German department store chain Karstadt.
The partnership will result in Eve having a pesence in all 79 Karstadt stores in Germany.
From the beginning of November, each Karstadt store will feature an Eve retail space showcasing the Eve mattress, pillow and bed frame to enable customers to try out the products and then purchase either in store or online at evemattress.de or Karstadt.de.
Once launched, Eve’s physical brand presence will span 143 stores across the UK and Germany following the recent expansion of the company’s Next Home agreement.
Karstadt’s stores are situated across Germany with multiple stores in major cities such as Berlin, Hamburg and Munich.
The agreement forms part of Eve’s multichannel marketing strategy as it looks to grow brand awareness mainly through online-led activity supported by the development of select retail partnerships in core and new markets.
Jas Bagniewski, Eve chief executive, said: “Germany is the largest mattress market in Europe and the quality, scale and country-wide spread of Karstadt stores across major cities in Germany substantially increases Eve’s retail footprint, exposing new customers to our exceptional sleep products and creating an easy route to purchase.”
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