EU 'Cookies Directive' - what are 93% of retailers going to do?
The Retail Bulletin¬ís Multichannel Summit 2011 in February will explore this issue.
With just a few months to go until the Directive comes into force, a significant number of organisational websites would be in breach of the law as they currently stand.
Under the terms of the new privacy rules, ‘the storing of information, or the gaining of access to information already stored... Is only allowed on condition that the subscriber or user concerned has given his or her consent, having been provided with clear and comprehensive information.’
The implications for logins, customised content, analytics and advertising are enormous.
While the debate continues on how this will affect how you run your online affairs, one thing is clear: you must be 100% aware of every single instance where your sites are setting cookies — including any from third party providers. Setting cookies without consent will put you in breach of the law, with potentially serious legal and financial consequences. Pleading ignorance will be no excuse!
Across UK Retail 93% of the top 500 websites rely on persistent cookies Depending on the reading of the legislation, we will see a significant impact around online operations.
As a special offer for the Summit, theretailbulletin.com ,in association with Sitemorse, will provide every retailer delegate who attends on the day with a report for their own website (single site only) detailing cookies usage.
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