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Ellesse opens London store

Ellesse, the Italian sportswear company, has opened its first store outside of the Asia Pacific region at London's Seven Dials.

SPORTS & LEISURE

Ellesse opens London store

Situated at 39 Neal Street, the 1,000 square foot shop stocks the brand’s clothing and accessory collections for men and women.

Marc Greene, Ellesse brand director, said: “2017 has been a fantastic year for ellesse globally, and opening in Seven Dials is a perfect way to bring in 2018.

“This is the first store outside of Asia Pacific and represents a true statement of intent from the brand - we aim to immerse all visitors in the fascinating history of Ellesse whilst also showcasing our exclusive and latest collections.”

Seven Dials is home to 95 shops and over 90 cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument.

Sam Bain Mollison, head of retail at Shaftesbury, said: “We are delighted to add a UK debut store for another international brand to Seven Dials. Ellesse, along with a select group of other designer sports apparel brands, is seeing a real resurgence at the moment and the brand’s heritage is the perfect match for the area.”

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