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Ella's Kitchen launches first e-commerce website

Baby and toddler food brand Ella’s Kitchen is to begin selling its food direct to shoppers online after launching its first e-commerce website this week.

GENERAL MERCHANDISE

Ella's Kitchen launches first e-commerce website

Baby and toddler food brand Ella’s Kitchen is to begin selling its food direct to shoppers online after launching its first e-commerce website this week.

From the end of January, the entire Ella’s Kitchen ambient range will be available to purchase online through a site that is optimised for mobiles and tablets.

Founded in 2006, Ella’s Kitchen offers range of meals and snacks for children aged four months and up. The brand has recently expanded its offering to include My Little Big Meals, its first range of 100% organic meals for toddlers aged 12 months and above.

Paul Lindley, Ella’s Kitchen founder, said: “With almost three quarters (73%) of Brits now shopping online, we are delighted to be offering parents the opportunity to stock up on great tasting, healthy food for their little ones via the website. We hope that making shopping easier for parents will help us in our mission to develop healthy eating habits that last a lifetime.

“We know mums and dads sometimes can’t find all our products in one place, so we’re thrilled to be making it really simple for parents to get their hands on their little ones’ favourite Ella’s snacks and meals whenever they want.”

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