EE to open 50 new stores in 2014
Deirdre Burns, retail director at EE, said: “This is a truly exciting time for our business. We have just announced that over two million customers enjoy superfast 4G – twice our target for 2013. Our retail team has played a key role in this success and we have no intention of standing still. The High Street is working for us, and we are committed to operating the best shops, in the right locations.
“We’ve already determined the new locations where we will develop and grow and now have plans for 50 EE stores to open in the areas, including a number of franchise outlets, over the next 12 months creating hundreds of new jobs.”
EE’s retail strategy also includes a multi-million pound investment programme to modernise its stores, expand its franchise programme, and improve its digital channels.
The company has also announced plans to close a number of stores in selected areas where there are multiple EE shops in close proximity to one another. EE said customer advisors from the affected stores would be moved to an adjacent shop while store managers would be re-deployed where possible.
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