eCommerce and international expansion highest priority for SME retailers in 2012
Survey reveals retailers' plans for 2012
With the UK economic climate remaining in a fragile position, 87% of retailers surveyed feel that the high street will continue to fall behind in retail in 2012 and as a result are planning to extend their ecommerce strategy over the next twelve months.
The survey by eSellerPro reveals the growing importance of multichannel for SME’s in the current retail environment. The research, which polled 90 SME retailers across the UK between October – December 2012, indicates that both social and mobile commerce will play a large role in retail strategies for smaller retailers over the coming year, with 90% planning to implement a social or mobile strategy over the next twelve months. Of these, 53% plan to use sell across both platforms in 2012, whilst 27% plan to use solely social commerce. Surprisingly, only 10% plan to move towards mCommerce despite recent statistics indicating that a record number purchases were made via mobile phones in December.
According to the research, international expansion is the highest topic on most retailers’ agendas, even taking priority over social and mobile with 40% highlighting plans to grow their business internationally over the coming year. Improving inventory management (23%) was also a key issue for the coming year, with many retailers suffering in a shortfall of resources when managing inventory across multiple channels.
If you're serious about about exploiting eCommerce or considering cross-border selling, then don't miss these two Retail Bulletin events: The Retail Bulletin 3rd Multichannel Retailing Summit 2012, sponsored by eDigitalResearch, February 1st and the Retail Bulletin International Expansion Conference, sponsored by GfK 27th March 2012. Both held in London, click on the event titles for further details and registration.
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