Ebay to launch Henry Holland pop-up shop during London Fashion Week
Ebay is to launch its first ever designer pop up shop with House of Holland as it celebrates the start of a new partnership between Ebay Fashion and the British Fashion Council.
From 12–18 September during London Fashion Week, the Ebay pop-up will sell a range of specially curated pieces from Henry Holland’s autumn/winter 2012 collection. With each House of Holland purchase, Ebay shoppers will receive a free pair of his iconic tights. In addition, fashion fans will be invited to watch the House of Holland S/S 13 catwalk show on the 'Style Collective', Ebay’s fashion blog, as it happens at 6pm on 15 September.
Melanie Smallwood, head of Ebay fashion brands said: "Partnering with the British Fashion Council provides an opportunity to support exciting British fashion talent like Henry Holland and helping them to develop the long-term success of their businesses."
Henry Holland added: "This is the first season that Ebay are supporting the BFC’s Fashion Forward initiative and I’m really excited to be the first designer to open a pop up shop on Ebay for the duration of LFW. It’s an all-in-one fashion opportunity with the best of both seasons – shopping Autumn/Winter on Ebay and watching Spring/Summer on the Ebay fashion blog and House of Holland."
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