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Ebay targets China with new partnership

Ebay has announced a new relationship with Chinese online fashion retailer which will see the two companies launch a localized online shopping experience in China called Ebay Style.


Ebay targets China with new partnership

The offering will enable Chinese consumers to buy new items from Ebay merchants in the US with being responsible for handling sales, logistics and customer service.

In total, Ebay Style will include up to 5000 brands in the categories of apparel, handbags and shoes, accessories, health and beauty, and lifestyle. All products will be new and available from Ebay’s most trusted sellers.

Melanie Tan, vice president for Ebay said: “Today, Chinese consumers are increasingly coming to Ebay and we have seen a 40% year on year increase of goods bought by Chinese consumers navigating in English. We believe that in the future Chinese consumers will use Ebay as a passport to global Fashion styles, especially for leading women’s brands and accessories, and menswear, because our broad selection of new, branded, and designer merchandise will be unmatched in China.”

As well as providing the platform for Ebay Style, will be responsible for curating and translating the inventory from Ebay with a product search and browsing experience suited to Chinese consumers. will also provide local returns and Chinese language customer service.

George Ji, CEO of said: “Our mission is to bring the best of the World to China, so Ebay, with its global access, is an ideal partner for us. Through our curation efforts, we also hope to introduce a new, more inspiring buying experience to Chinese consumers.”

Tan added: “Our long term vision is to connect Chinese consumers to global products and brands that they want and love in a seamless and safe way. By partnering with we are able to surface our best inventory to Chinese consumers, while providing a simple and easy shopping experience.”

Ebay will support the launch of Ebay Style in China with a brand marketing, public relations and social media campaign as well as new smartphone and tablet applications.


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