Ebay launches mobile shopping TV campaign
The 30 second TV advert reflects how consumers are increasingly using mobile devices to shop on Ebay. It features a young woman shopping on her mobile phone, ‘swiping’ items aside with her finger, and moving them closer and further away as if she were using a mobile phone. Ebay predicts that around 30% of Christmas gift items that area available to buy on the site direct from its retail partners will be bought via mobile.
The campaign follows Ebay’s spring ‘ Your Shopping Universe’ campaign, which showcased the range of new items available on the site from its 100 high street retail partners.
Earlier this month, Ebay unveiled a refreshed logo which will begin to appear across Ebay sites and in its external marketing and advertising from this autumn.
Amanda Metcalfe, UK marketing director for Ebay said: "Mobile has transformed the shopping experience, making it possible to browse and purchase wherever you are, at any time of the day or night. This Christmas we expect a third of all gifts bought on eBay will be purchased via mobile. This campaign aims to show that shopping on Ebay via your mobile is as easy as a few swipes and taps of your finger. But even if you’re shopping via a smaller screen, you’re still able to access the full selection of products available via our traditional site."
"Ebay is one of the most downloaded shopping apps globally, so if you’re selling on eBay, you’re reaching millions of potential shoppers. This is a significant benefit for our retail partners who can use Ebay as a way to compete on mobile, and extend their multi-channel sales."
The new campaign will run on TV from 24 September until the end of the year, appearing on all major channels during peak time viewing. Digital advertising will go live on 26 September, including video banners on both desktop and mobile sites.
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