Ebay embarks on new partnership with Nectar
Online marketplace Ebay has embarked on a new partnership with Nectar, the UK loyalty programme, which will enable Nectar card holders to collect points automatically when they shop on Ebay.
The move is an extension of the affiliate relationship that Ebay previously had in place with Nectar eShops where shoppers earned points if they clicked through nectar.com. Now, Ebay shoppers will be able to collect points on successful bids and ‘buy it now’ transactions after linking their Ebay account and their Nectar card.
Ebay shoppers who are not currently Nectar card holders will be able to apply for a card via the Ebay website. Transactions must be made via PayPal in order to be eligible for points. Once accounts have been linked, Nectar collectors will be able to collect points on a range of products from clothes and accessories, to furniture and electronics.
Jan-Pieter Lips, managing director of Nectar, said: "Ebay is one of the most popular online shopping sites in the UK and Nectar has a fantastically engaged, savvy community of collectors so the two brands are a natural fit. It’s testament to the strength of our proposition that Ebay has chosen to partner with us and it marks a clear strategic development and a commitment to digital for Nectar as a business, as well as an appropriate way of celebrating our tenth birthday."
Alex Von Schirmeister, vice president of mrketing for Ebay in Europe, added: "Half of all UK online shoppers visit Ebay each month and this new partnership will allow us to reward their loyalty and keep them coming back to the site even more often.
"By investing in the Nectar programme and promotions planned for later in the year, all of our 190,000 Ebay UK business sellers will benefit from a potential boost to their sales in the important Christmas trading period."
Consumers will be able to collect Nectar points directly from Ebay in October.
The Ebay announcement follows the recent launches of two other new Nectar reward partnerships with Oxfam Unwrapped and Tragus Group, operator of Café Rouge, Bella Italia and Strada.
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